AI marketing is the use of artificial intelligence to help your company's marketing efforts. It can be used in a variety of ways, including:
- Targeting customers with personalized ads based on their past behavior and preferences
- Automating tasks like lead generation and email automation
- Helping you understand who your audience is by analyzing data from social media profiles, websites, apps and more
Let's take a deeper look into some of the top AI tools for 2023.
Jasper.ai is a marketing automation platform that allows you to create custom workflows and automate your marketing tasks. It has a wide range of features, including:
- Email automation
- Social media posting
- Lead scoring
- Website personalization
Jasper also provides integrations with other tools like Salesforce, MailChimp and Buffer so you can connect them all together in one place. Pricing starts at $99/month for a basic plan but can go up depending on what you need from Jasper (e.g., more users).
There are many startups that use Jasper.ai successfully.
For example, according to a post on Digital Trends, tech giants such as Google, Intel, IBM, Zoom, and Airbnb have used Jasper.ai.
Additionally, companies such as Sports Illustrated, Harper Collins, Experian, ReMax, and the Mayo Clinic have also used the platform
GrowthBar is a growth marketing platform that helps you get more customers and clients. It's used by over 1,000 companies around the world, including HubSpot, Salesforce and IBM.
The GrowthBar platform comes with three main features: a landing page builder, email automation tool and social media management dashboard. These tools allow you to create landing pages for your website or product; automate emails based on user behavior; and manage social media accounts from one place--all without having to hire an expensive developer or designer!
GrowthBar allows you to go from outline to 1,500-word blog post in 2 minutes flat. You can drag and drop headlines, then let GrowthBar’s AI write your entire blog post… and it provides SEO optimizations along the way!
Phrasee is a comprehensive AI-based marketing tool that can be used to create personalized emails, landing pages and social media posts. It also has a chatbot builder that allows users to create chatbots for Facebook Messenger, Slack and Skype.
The platform offers many features such as:
- Personalized emails
- Landing pages
- Social media posts (Facebook ads)
Phrasee is an AI-powered content platform that has been used successfully by several startups. One notable example is Virgin Holidays, which used Phrasee to improve its email marketing campaigns. By using Phrasee's AI-powered content optimization, Virgin Holidays was able to improve its email subject lines and increase email open rates by 37%.
Lumen5 is an AI-powered content marketing platform that helps you create, distribute and track your content. The tool can be used to create engaging videos, infographics and blog posts on any topic in just a few minutes.
Lumen5 offers a free trial of their service with limited features which includes:
- Up to 5 free articles per month
- Unlimited revisions until you're satisfied with your article(s)
After the trial period has ended you will be charged $19 per month for unlimited articles, 2 custom domains and unlimited storage space.
One example of a startup that uses Lumen5 successfully is mentioned in an article on Startup Info about Mike Cheng, the CEO and founder of Lumen5. In the article, Cheng discusses how Lumen5 has been using Zoom and Slack excessively during the pandemic to navigate the crisis, among other tools, software, and management skills.
GetResponse is an email marketing tool that lets you create and send emails, landing pages and other marketing content. It also has a wide range of features for automating your sales funnel.
GetResponse has been around since 2001, so it's one of the most established players in this space. It has over 2 million users worldwide who use its service to send more than 1 billion emails per month (that's over 1 million emails per day!).
GetResponse offers a free trial period that lasts 30 days so you can try out all its features before deciding if it's right for your business needs or not.
One example of a startup that uses GetResponse successfully is MonstaBot, a social media automation tool that helps businesses save time managing their social media marketing.
MonstaBot uses GetResponse to manage their email marketing campaigns and build relationships with their audience.
According to their website, they have achieved an open rate of over 40% and a click-through rate of over 12% with their email campaigns, demonstrating the effectiveness of their use of GetResponse as an email marketing tool.
In conclusion, AI tools are revolutionizing how marketers work, providing them with powerful insights, automation, and efficiencies that were impossible before.
As AI continues to evolve and improve, marketers will have access to even more advanced tools that will enable them to create more personalized and effective campaigns that deliver better results. From chatbots to content creation tools, an AI marketing tool can help take your marketing to the next level.
Incorporating these tools into your marketing strategy can optimize your campaigns, increase engagement, and drive more conversions. So why not start exploring the top AI tools for marketing today and see how they can help you achieve your marketing goals?
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